A Tracking Study of 43 Brands and Timeline's Impact on
Fan Growth and Engagement
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We’d like to share the results.
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"Optimizing Content for the New Timeline Format: A Tracking Study of 43 Brands."